How to Add Some Personality to Your About Page and Why It Matters
Elise is a Squarespace web designer & Circle member from Baltimore, MD.
Originally posted: 11/14/23
Updated: 10/7/24
The About page is often overlooked or neglected when building a website. However, it can be a powerful tool for connecting with your audience and showcasing your unique personality.
It's common for businesses to prioritize their customers, their needs, and how they can assist them when developing their websites. However, this approach may hinder a real connection with your customer or ideal client for the About page.
People love stories. By sharing your journey and how you became the person you are today, you're giving your audience a glimpse into your personality and what drives you. This can be an excellent way to connect with your audience personally through your website.
“Before making a business connection, have fun with your About page and use it to form a human connection.”
⬇️ TRY THESE TIPS BELOW ⬇️
Add Headshots to Your About Page
A headshot adds a personal touch to your About page, helping visitors connect with you on a human level. Choose high-quality images and videos that accurately reflect your personality and brand. Blurry or low-quality visuals can be distracting and unprofessional.
Incorporate a mix of photos and videos to keep your page engaging. Videos can be especially effective for showing your personality and providing a behind-the-scenes look at your life or work. Don't be afraid to get creative! Finally, be authentic and true to yourself. Your visuals should accurately represent who you are and what you stand for.
Share Core Values
Sharing your core values with website visitors on your About page is a great way to establish trust and credibility with your audience. By clearly stating what you believe in and what drives your business, you can attract like-minded customers and create a strong sense of community. Your core values should reflect your true beliefs and principles. Don't try to adopt values you don't stand for just because they sound good.
Choose a few fundamental values that truly define your business and focus on those. Explain why they matter. For each value you list, briefly explain why it's important and how it influences your business decisions. Illustrate your values with real-life examples of how you've put them into action.
This will help your readers understand what you stand for and how you operate. Ensure your core values are reflected in everything you do, from website content to customer service interactions.
Tell Your Story
Personal stories have the power to connect people on a deeper level. Through storytelling, we can convey our experiences, emotions, and values to others. Sharing your personal journey allows your audience to see the commonalities between your experiences and theirs.
This can create a sense of empathy and understanding, which can be very powerful in building relationships. Sharing personal stories can also demonstrate your authenticity and vulnerability. It shows that you are willing to be open and honest with your audience, which can build trust and credibility.
Personal stories can inspire others. By sharing how you overcame challenges or achieved success, you can motivate and encourage your audience to pursue their own goals. Personal stories can also evoke emotions in your audience. Whether it's laughter, tears, or a sense of nostalgia, emotions can help create a lasting impact on your audience.
⬇️ View my story below ⬇️
Keep it Interesting
Adding a touch of humor can make your About page more memorable and engaging for your readers. Share a funny personal anecdote. A humorous story about yourself can make you seem more relatable and approachable to your readers.
Just make sure it's appropriate and doesn't overshare any personal details. Inject humor into your bio: Instead of a dry list of accomplishments and qualifications, try spicing up your bio with a little humor. For example, you could describe yourself as a "professional coffee drinker" or a "serial punster."
If you're not one for comedy, there are other ways to make your About page exciting and engaging. Consider sharing surprising facts about yourself that people might not know or highlight some of your favorite things, just like I did on my page. Either way, connecting with your readers and leaving a lasting impression is the goal.
Get Social
Socializing on social media can be challenging, but it can also be worthwhile when you least expect it. Even if you're like me and don't post frequently, having a verified social media presence is still better than none. Social media platforms provide an excellent opportunity to connect with people from all over the world.
Your social media presence can help you establish your brand. By posting content that aligns with your values and interests, you can showcase your expertise and personality to potential clients. A social media presence adds credibility to your online identity. It shows you are a “real” person, not a fake account. This can be especially important for professionals who must establish trust with their audience.
Social media platforms are also a great way to increase your visibility online. You can increase your reach and attract new followers by sharing your content and engaging with others. This is a FREE way to market your business!
Say hello on socials and share your About page struggles below!
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