DIY Web Design Mistakes to Avoid
Web Design Elise Elbourne Web Design Elise Elbourne

DIY Web Design Mistakes to Avoid

Advancements in AI have made creating a website in minutes more commonplace for non-designers. However, it can take years to hone the skills needed to build and develop a website that meets your needs and makes sense to visitors.

While I can appreciate AI's assistance in terms of productivity, it can never replace the time and knowledge that the human experience provides.

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Bounce rate: What is it, and why should I care about it if I have a website?
Web Design Elise Elbourne Web Design Elise Elbourne

Bounce rate: What is it, and why should I care about it if I have a website?

I had an email exchange with a client last week about their website. Specifically, they wanted me to direct traffic to another website to complete a booking task. I explained why this is never in your website’s best interest regarding SEO (search engine optimization).

However, while explaining, I realized that if she didn’t understand Bounce Rate, she probably would not understand my explanation.

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Blogging For Business: The Benefits, How To Format, and Recommended Strategies
Marketing Elise Elbourne Marketing Elise Elbourne

Blogging For Business: The Benefits, How To Format, and Recommended Strategies

Blogs have evolved significantly since they first became popular and have become a powerful tool for personal expression and professional branding. Arming yourself with knowledge about how to structure your blog and best practices is the key to growing your reach online. This strategy can be a game changer for any business if done consistently.

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Webz by Elise: LinkedIn Newsletter
Small Business Elise Elbourne Small Business Elise Elbourne

Webz by Elise: LinkedIn Newsletter

How it all started...

One night in 2016, I sat on my bed building a WordPress website. I'd recently started a blog and worked tirelessly on it to prepare for launch. It was slow going so far, but this particular night, I was frustrated. I asked my husband, who works in IT, for help, but he could not.

This was the last straw. I started to cry.

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